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As you get older, dry skin becomes more prevalent and you’ll notice other characteristics of your skin begin to gradually change. You may notice age spots, wrinkles or a change in your skin’s texture, but understanding how to take care of mature skin can be an intimidating prospect. Ageing skin has distinct needs, which means for optimal benefits you’ll need to adjust your skincare regime to include targeted ingredients and mature skin care products. 

However, this doesn’t need to be a complicated process. CeraVe’s products are developed with dermatologists to have impressive benefits in your 30s, 40s, 50s and beyond. Keep reading to learn what to look for in your anti-ageing products, with skincare routine recommendations from the CeraVe skin experts.

What concerns does skincare for mature skin target?

Whether you’re putting together an anti-ageing skincare routine for 30s, 40s or 50s skin concerns, there are several visible signs of ageing that can be targeted regardless of age. CeraVe products are designed to help manage a range of different skin concerns that tend to show up more in mature skin. Let’s take a look at some of these key ageing skin concerns.

Fine lines and wrinkles

Collagen and elastin are the proteins responsible for your skin’s plumpness, bounciness and elasticity. As you move through the ageing process, your body’s ability to synthesise these proteins gradually decreases, leading to fine lines and wrinkles aligned to your facial expressions.

Age spots

Also known as dark spots or sunspots, it’s no surprise that age spots are a visible result of cumulative sun exposure. The effects of day-to-day UV exposure add up over time, which is why sunspots are associated with mature skin.


We know that skin tends to become drier with age, but do you know about the difference between dryness and dehydration? Dry skin lacks natural oils, while dehydrated skin lacks water content. This can happen with mature skin because the skin barrier is more likely to be compromised.


Skin can end up looking dull due to a build up of dry skin, dehydration or uneven pigmentation, all of which are more prevalent in mature skin.



Skin redness can become more common with age, as the skin’s ability to comfort itself is decreased. Redness can also be linked to dry skin.

How ceramides fit into your anti-ageing skincare routine

 You can think of ceramides as the secret weapon in your anti-ageing regime. These natural components of your skin help form the moisture barrier, allowing your skin to keep itself hydrated and locking out external aggressors to minimise the effects of free radicals. Using products containing ceramides can help top up your skin’s natural supply, which declines with age. This in turn helps your skin be more resilient against other signs of ageing. Read our guide to the  benefits of ceramides for skin to learn more

Which ingredients are found in anti-ageing products that work?

Choosing anti-ageing products that make a difference can be a confusing process but knowing which ingredients to look for will help you make an informed choice. These ingredients are known to promote youthful looking skin.


Niacinamide: Also referred to as vitamin B3, niacinamide is a multitasker. From comforting skin to minimising lines and helping even out pigmentation, there are many skincare benefits of niacinamide.


Salicylic acid: This exfoliating acid can help visibly minimise fine lines and mange dull and rough skin.


Retinol: This form of vitamin A achieves powerful anti-ageing benefits by speeding up skin cell turnover and stimulating collagen synthesis. The result is reduced appearance of wrinkles, plumper skin and minimised blemishes.

Vitamin C: The benefits of vitamin C for skin come from its antioxidant properties and ability to inhibit excess melanin production and promote collagen. Using this ingredient can help address dark spots and lines as well as minimising free radical damage.


Your CeraVe skincare routine for mature skin

Developed with dermatologists, CeraVe’s skincare products can form a highly efficacious anti-ageing regimen for 50s, 40s, or 30s skin. Read on for our recommended day and night routine.

Gentle cleanser

Cleansing your face every morning and night is essential, but it’s easy to overdo it when your skin is on the drier side. Avoid stripping your skin of its valuable natural oils by opting for a gentle facial cleanser formulated with hydrating ingredients.

Our CeraVe Hydrating Cleanser is enriched with hyaluronic acid ceramides to help hydrate your skin and support its natural barrier even as it washes away dirt and impurities. If your skin is feeling rough, try our CeraVe SA Smoothing Cleanser. This gentle salicylic acid smoothing cleanser softens dry, rough and bumpy skin without stripping your complexion. Gently massage your chosen cleanser in circular motions on wet skin before rinsing thoroughly.

Face serum

Now your face is clean it’s time for the powerhouse of your regime: facial serums. Choose a facial serum utilising anti-ageing ingredients like vitamin C, retinol or hyaluronic acid.

Eye cream

The skin on your eye area is thinner than the rest of your face, making the area especially vulnerable to signs of ageing such as fine lines and wrinkles. That’s why your eyes should be a major target of your anti-ageing skincare routine in your 40s or ideally as early as possible.

Our CeraVe Eye Repair Cream supports the skin around your eyes with a Marine & Botanical Complex, three essential ceramides, niacinamide and hyaluronic acid. Apply in small dots patted around your eyes.

Facial moisturiser

Seal in your serums with an ultra-hydrating facial moisturiser. In the morning, opt for our CeraVe AM Facial Moisturising Lotion with SPF 15, formulated with sun protection to minimise further ageing effects from sun exposure.

At night, our CeraVe Facial Moisturising Lotion is your best night anti-ageing cream option thanks to its intensely hydrating properties and ability to support the skin’s natural barrier. Apply each facial moisturiser liberally over your entire face and neck as needed.

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